A Brand Manual book is a corporate identity manual that helps us define the elements of brand identity in a concise way. Is a set of rules that explain how your brand works.
Your brand style guide communicates your company’s design standards to your whole group. This cohesion is important because it helps establish a strong brand identity with a coherent design applications, which is essential for building brand awareness.
What include a Brand Manual?
– Logo set-up specifications.
– Visual examples of your correct and incorrect logo treatments
– Color application
– Typography application
– Branding application: Design layouts and grids, Merchandising applications
– Iconography design
– Image uses