Billboard design refers to the creation and production of visual advertisements that are displayed on large, outdoor structures known as billboards. These structures are typically located along roads, highways, and in other high-traffic areas, and are designed to attract the attention of passing motorists and pedestrians.
The design of a billboard ad should be eye-catching and memorable, and should effectively communicate the message of the advertisement. This can involve the use of strong visual elements such as images, graphics, and typography, as well as clever headlines and slogans.
Once the design is complete, it is typically printed onto a large format printing material, such as vinyl or paper, and installed onto the billboard structure. Digital billboards, which use LED screens to display ads, may also be used in some cases.